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Analytical CRM: the mind of CRM. Retrieved from http://thinklab.telecomitalialab.com/analytical_e.htm Accessed on 8 April 2005
Customer Relationship Management (CRM)
Seybold, P. (2002). An Executive's Guide to CRM: How to Evaluate CRM Alternatives by Functionality, Architecture, & Analytics. Retrieved April 15, 2004, from Patricia Seybold Group Web site: http://www.psgroup.com/freereport/imedia/report.asp#WhatIsCRM.
"Ross Dress for Less" Management
Padisson, N. (2004). CRM grows up: CRM can transform the role and financial impact of healthcare organizations' marketing initiatives. Health Management Technology.
Consulting and Marketing in Hospitals
Wells, W.D- `Lifestyle and Psychographics', American Marketing Association, 1978
Psychographics
Peltier, James.W., Schibrowsky, John .A., Schultz, Don. and Davis, John, (2002), "Interactive Psychographics: Cross-Selling in the Banking Industry," Journal of Advertising Research. 42(2): 7-22
Psychographics
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