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Sources list for THE BARGAINING POWER OF CUSTOMERS IN THE CEREAL INDUSTRY
  
 
Topher's Breakfast Cereal Character Guide - Industry Analysis. www.lavasurfer.com/cereal-analysis.html
The American Cereal Industry

Glanz, B. A. (1994). Building customer loyalty: How you can keep customers returning. New York, New York: Irwin Professional Publishing.
Customer Service

J.D. Power and Associates Reports. (July 30, 2003). Customer Satisfaction with Residential Electric Utilities Reaches All-Time High, Despite Customer-Reported Increases in Electricity Spending. Electric Utility Residential Customer Satisfaction Study. Ret
Motivation Processes

1997. `The Subject and Power'. In Power/ Michel Foucault. New York: The New Press, pp. 326-348.
Foucault on Disciplinary Power

Zink, J.C. (1997, December). Competition brings powerful changes. Power Engineering, 101, 13, 14. Retrieved November 13, 2003, from ProQuest Database.
Government Intervention and Energy Services