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BABY BOOMER: "A member of the post-war baby boom of the 1950's" (Kotler, 2000)
Business Growth Strategies
Vatter, H.G. and J.F. Walker. (1998) Support for baby-boom retirees--not to worry. Journal of Economic Issues31(1), p. 79. Retrieved 17 March 2005 from www.questia.com.
Baby Boomers
Browne, I. (1995) The baby boom and trends in poverty, 1967-1987. Social Forces, March 1.
Female Head of Household
Browne, I. (1995) The baby boom and trends in poverty, 1967-1987. Social Forces, March 1.
Female Heads of Households
Spiers, Joseph "The Baby Boom let is for real", Fortune, February 10^th 1992.
Global and Domestic Marketing
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