IEG. (2001). "IEG sponsorship report." Sponsorship.com, 20 (24): 4-5; From: Kelley & Kowalczyk, (2003), "Cause marketing: Opportunities for assisting exempt organizations and sponsors."
Cause-Related Marketing
Wight, Ian. "Sponsorship on a Small Budget." Presented at the Strategic Sponsorship Conference, February, London. 1991.
Ambush Marketing
"The `Coca-Cola' Brand and Sponsorship" Business 2000: Case Study. Retrieved from [1]http://www.business2000.ie/cases/cases/case6.htm Accessed on 15 January 2005
Marketing Mix
Jones, Tim. "Media Giant's Rally Sponsorship Raises Questions." Chicago Tribune 19 Mar 2003. Final Edition p. 6.
Hidden Politics of Music and Radio
Haley, Eric. "Exploring the Construct of Organization as Source: Consumers' Understandings of Organizational Sponsorship of Advocacy Advertising." Journal of Advertising 25.2 (1996): 19+. Questia. 8 Dec. 2004 <http://www.questia.com/>.
The Nike Apparel Company
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