Frankel, Daniel. (8 May 1998). "Hispanics Seething Over 'Seinfeld'." E! Online. URL: http://www.eonline.com/News/Items/0,1,2976,00.html.
Ascribed Status vs. Achieved Status
Weaver, D.T., Oliver, M.B. (2000). Television Programs and Advertising: Measuring the Effectiveness of Product Placement Within Seinfeld. Paper Presented to the Mass Communication Division at the 50^th Annual Conference of the International Communication
Product Placement
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