(noun) term paper,
a Composition Intended To Indicate A Student''s Progress During A School Term
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Worsching, Martha. "Sporting Metaphors and the Enactment of Hegemonic Masculinity: Sport and Advertising in the German Newsmagazine der Spiegel." Journal of Popular Culture 34, no. 3 (2000): 59+. Database on-line. Available from Questia, http://www.questi
Sports Sociology
Internet Advertising Analysis. Retrieved from http://www.internet-advertising-ia.com/Internet_Advertising/Advertising_23.htm Accessed on 18 July, 2004
The Cost of Advertising
Bezjian-Avery, Alexa, Bobby Calder, and Dawn Iacobucci (1998), "Interactive Advertising vs.Traditional Advertising," Journal of Advertising Research, 38 (4), 23-32
Psychographics
Petrecca, Laura. "Women's Sports Group Teams with Gatorade." Advertising Age. May 8, 2000: 8.
Women and Sport
Petrecca, L. (September 18, 2000). Sports site tries to win favor of female athletes. Advertising Age, Vol. 71, Issue 39, p. 94.
Nike
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