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Larson, M.S. (2001) "Interactions, Activities and Gender in Children's Television Commercials: A Content Analysis" Journal of Broadcasting & Electronic Media (45)1, 41. http://web4.infotrac.galegroup.com/itw/infomark/550/451/56096905w4/purl=rc1_ITOF_0_A73
The Effect of Media

Minorities in children's television commercials: new, improved, and stereotyped. Journal of Consumer Affairs; 6/22/2003; Reece, Bonnie B.
Colored Woman and the Media

Larson, Mary Strom. "Gender, race and aggression in television commercials that feature children." Sex Roles: A Journal of Research, 2003, 67+.
Children’s Advertising

LASKEY, HENRY A., ELLEN DAY, and MELVIN R. CRASK. "Typology of Main Message Strategies for Television Commercials." Journal of Advertising 18, 1 (1989): 36-41.
Toyota Prius

Wenner, Lawrence. (1994). "The Dream Team, Communicative Dirt, and the Marketing of Synergy: USA Basketball an Cross-merchandising in Television Commercials." Journal of Sport and Social Issues 18 (1), 27-47.
“Where Have You Gone Joe DiMaggio?”