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Brand Revitalization
A review of an article by Merrilees on brand evolution and brand revitalization. — 1,000 words; APA
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Consumer Behavior and Unilever's Dove Brand
An analysis of Unilever's successful repositioning and growth of the Dove brand. — 1,642 words; 14 sources; APA
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Social Networking and Brand Loyalty
An in-depth analysis of how social networking is changing consumer behavior and brand loyalty. — 2,972 words; 15 sources; MLA
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Assessing the Anholt-GfK Roper Nation Brand Index
Analysis of the Anholt-GfK Roper Nation Brand Index in the context of international marketing. — 1,293 words; 13 sources; APA
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A Case Study of British Telecom (BT)
This paper discusses the key aspects of customer relations management (CRM) and change management, using British Telecom's implementation of a CRM strategy and how it improved the company's customer service, sales and marketing functions. — 9,708 words; 19 sources; MLA
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	3	Sources list for TELECOM BRAND
	Temporal, Paul. (not dated). The Power of Brands: How to enhance your brand in Asia. In Orient Pacific. Available: http://www.orientpacific.com/brands.htm Brand Names Versus Generics Brown, S., R. Kozinets, and J. Sherry. (July 2003). Teaching old brands new tricks: Retro branding and the revival of brand meaning. Journal of Marketing, Vol. 67. Consumer Behavior Study in International Banking Hart, Susannah. (1998). The Future for Brands. In Brands: The new wealth creators. London: Macmillian Press Ltd. Brand Names Versus Generics Tragos, William H. International Branding. In Brands: The new wealth creators. London: Macmillian Press Ltd. Brand Names Versus Generics Park, J. W. & Kim, K. (2001). "Role of Consumer Relationships with a Brand in Brand Extensions: Some Exploratory Findings", Advances in Consumer Research, Vol. 28, pp. 179-185. Marketing and Branding