Gronoos, C. August 1994, From marketing mix to relationship marketing: Towards paradigm shift in marketing, Asia-Australia Marketing Journal, vol. 2, no. 1.
Relationship Marketing
Gronroos, C. (1994). From marketing mix to relationship marketing: Towards a paradigm shift in marketing. Asia-Australia Marketing Journal, 2(1), 9-29.
Customer Satisfaction
Gronroos, C. From marketing mix to relationship marketing: towards a paradigm shift in marketing. Asia-Australia Marketing Journal 2.1 (1994): 9-29.
A Well-Trained and Skilled Workforce
Gronroos, C. (1994). From marketing mix to relationship marketing: Towards a paradigm shift in marketing." Asia-Australia Marketing Journal, 2(1), p. 22.
Information Technology and the Small Business
Gronroos, C. (1994). From marketing mix to relationship marketing: Towards a paradigm shift in marketing." Asia-Australia Marketing Journal, 2(1), 9-29.
Information Technology and the Small Business
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