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Grier, Sonya A. and Brumbaugh, Anne M. (1999) Noticing cultural differences: Ad meanings creted by target and non-target markets. Journal of Advertising, 28 (1), p. 79
Marketing to Gay Consumers
Driver, John., C. (1999), "Developments in Airline Marketing Practice", Journal of Marketing Practice: Applied Marketing Science, Vol. 5, No.5, pp.134-150
The Airline Industry and British Airways
British Airways (2004) `BA Brand'; Available online: www.babrand.com.
British Airways
The Travel Insider. (2003, April 25). The Virgin (Airways) Experience Part 2. Retrieved February 20, 2005 from http://www.thetravelinsider.info/2003/0425.htm
Virgin Atlantic Airways
The Travel Insider. (2004, November 5). Virgin Airways Upper Class Suite. Retrieved February 20, 2005 from http://www.thetravelinsider.info/2004/virginupperclasssuitereview.htm
Virgin Atlantic Airways
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