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Wright, Malcolm and Esslemont, Don. "The Logical Limitations of Target Marketing" Marketing Bulletin, 1994, 5, 13-20
Marketing Management
Grier, Sonya A. and Brumbaugh, Anne M. (1999) Noticing cultural differences: Ad meanings creted by target and non-target markets. Journal of Advertising, 28 (1), p. 79
Marketing to Gay Consumers
Beatson, Jack E. and Daniel E. Friedmann (Eds.). 1997. Good Faith and Fault in Contract Law. Oxford: Clarendon Press.
Mistakes in Contracts
Khan, I. "NBP to become hallmark of automation, E-banking, super products: Chairman Syed Ali Raza focuses attention on technology, human resources, core target markets, livestock", Pakistan Times, viewed August 24, 2005, ww.pakistantimes.net/2005/08/12/to
The Pakistani Banking Industry
Simkin, L. (2000), "Delivering effective marketing planning", Journal of Targeting, Measurement and Analysis for Marketing, forthcoming.
Marketing to Seniors
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