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Piercy, N. (1998), "Marketing implementation: the implications of marketing paradigm weakness for the strategy execution process", Academy of Marketing Science Journal, Vol. 26 No. 3, pp. 222-36.
Marketing to Seniors

Corporate Profile. (2004). About Maytag Corporation. Maytag Corporation Web site. Retrieved Aug. 5, 2004: http://www.maytag.com/mths/our_company/default.jsp?partner=none
Direct Marketing

Byrne, John A. "The Global Corporation Becomes the Leaderless Corporation" BUSINESS WEEK, Aug 23, 1999 p. 88.
Cultural Audits

Stone Container Corporation Annual Report on Form 10-K. 2003, Dec. 31. Smurfit-Stone Container Corporation. July 6, 2004 <http://media.corporate-ir.net/media_files/nsd/sscc/reports/sto10k.pdf>.
Smurfit-Stone Container Corporation

Jacoby, Sanford M., 2004, The Embedded Corporation:Corporate Governance and Employment Relations in Japan and the United States.
HRM and Corporate Governance