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Wright, Malcolm and Esslemont, Don. "The Logical Limitations of Target Marketing" Marketing Bulletin, 1994, 5, 13-20
Marketing Management
Ghoshal, S. & Butler, C. 2004, "KAO Corporation", in Strategy: Process, content, context, International Thomson Business Press, London, pp. 721-737.
Kao Corporation
Grier, Sonya A. and Brumbaugh, Anne M. (1999) Noticing cultural differences: Ad meanings creted by target and non-target markets. Journal of Advertising, 28 (1), p. 79
Marketing to Gay Consumers
UBS. "Personal Investment Strategy: Which Strategy is the Right One for Me?" April 24, 2005. <http://www.ubs.com/1/e/ubs_ch/wealth_mgmt_ch/risk_again/personal_strategy.html>.
Stock Market Investment Strategy
Rothschild, William. "Avoid the Mismatch Between Strategy and Strategy Leaders." Journal of Business Strategy 14 (1) Jan.-Feb. 1993: 37-42. InfoTrac OneFile. Apollo Group. University of Phoenix, Phoenix, AZ. November 22, 2004 <http://80-infotrac.galegroup
Welcome to Camp Coover
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