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Wright, Malcolm and Esslemont, Don. "The Logical Limitations of Target Marketing" Marketing Bulletin, 1994, 5, 13-20
Marketing Management

Grier, Sonya A. and Brumbaugh, Anne M. (1999) Noticing cultural differences: Ad meanings creted by target and non-target markets. Journal of Advertising, 28 (1), p. 79
Marketing to Gay Consumers

Simkin, L. (2000), "Delivering effective marketing planning", Journal of Targeting, Measurement and Analysis for Marketing, forthcoming.
Marketing to Seniors

Corporate Profile. (2004). About Maytag Corporation. Maytag Corporation Web site. Retrieved Aug. 5, 2004: http://www.maytag.com/mths/our_company/default.jsp?partner=none
Direct Marketing

Levine, A, (2001). The five research methods. Research Methods in Social and Natural Sciences. Retrieved October 29, 2004 from Maricopa Center for Learning and Instruction. Web site: http://www.mcli.dist.maricopa.edu/proj/res_meth/login.html.
Research Designs