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Molloy, G. (1998). Smart marketing pays - long-term care facilities' marketing Techniques. [2]Nursing Homes.
Consulting and Marketing in Hospitals

Richard K. (2002). Social Justice, The Ethics Of Care, And Market Economies. Families in Society: The Journal of Contemporary Human Services, 83(4), 355-365.(10)
Gender Roles for Caregivers of the Elderly

Anderson, D. & Bailey, B. Peeling the Orange: 4 P's of Marketing, Marketing through New Media. Learn.netWebsite. 22 April 2005 <[1]http://tolearn.net/marketing/productm.htm.>.
Marketing Communications

Gronoos, C. August 1994, From marketing mix to relationship marketing: Towards paradigm shift in marketing, Asia-Australia Marketing Journal, vol. 2, no. 1.
Relationship Marketing

Varadarajan, P.R. & Menon, A. (1988, July). "Cause related marketing: A co alignment of marketing strategy and corporate philanthropy." Journal of Marketing, 52: 58-74
Cause-Related Marketing

 

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