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Southwest Airlines. (2003). Southwest Airlines Historical Advertising Gallery. Retrieved Jan 30, 2004 from the World Wide Web: http://www.iflyswa.com/about_swa/netads.html
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Southwest Airlines Co. 1995 Annual Report. Southwest Airlines Web site. Retrieved Dec. 8, 2003: http://www.iflyswa.com/investor_relations/swaar95.pdf
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Southwest Airlines Co. 1995 Annual Report. Southwest Airlines Web site. Retrieved Dec. 8, 2003: http://www.iflyswa.com/investor_relations/swaar94.pdf
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