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British Airways (2004) `BA Brand'; Available online: www.babrand.com.
British Airways

The Travel Insider. (2004, November 5). Virgin Airways Upper Class Suite. Retrieved February 20, 2005 from http://www.thetravelinsider.info/2004/virginupperclasssuitereview.htm
Virgin Atlantic Airways

British Airways Web Site (2004). At [1]http://www.ba.com
The Airline Industry and British Airways

The Travel Insider. (2003, April 25). The Virgin (Airways) Experience Part 2. Retrieved February 20, 2005 from http://www.thetravelinsider.info/2003/0425.htm
Virgin Atlantic Airways

Dana, L., Vignali, D. (1999), "British Airways Plc", International Marketing Review, Vol. 16, No. 4/5, pp278-290
The Airline Industry and British Airways