Fried, Ian 2001. Apple's iPod spurs mixed reactions. Retrieved May 14, 2006 from http://news.com.com/Apples+iPod+spurs+mixed+reactions/2100-1040_3-274821.html
Defining Marketing
Kellner, M. (12/3/2001) Apple iPOD plays amazing sounds.(D)(Business Times)(On Computers) The Washington Times.
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Apple's iPod
Clark, D. (2004). Leading the News: H-P will resell Apple's iPod player; Promotional Agreement might cause waves in Entertainment industry, Wall Street Journal, A3. Retrieved April 11, 2005, from ProQuest database.
Public Relations Overview Campaign
Yi, M. (2004). HP iPod nearly same as Apple's. San Francisco Chronicle, C1. Retrieved April 6, 2005, from ProQuest database.
Public Relations Overview Campaign
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