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Hafner, Arthur W; Hibbert, Erica L. (May 31, 2001) "SWOT Analysis: Microsoft Corporation" Retrieved from http://www.bsu.edu/libraries/ahafner/awh-th-swot-ms.htm Accessed on 15 January 2005
Microsoft Corporation

Grier, Sonya A. and Brumbaugh, Anne M. (1999) Noticing cultural differences: Ad meanings creted by target and non-target markets. Journal of Advertising, 28 (1), p. 79
Marketing to Gay Consumers

(GlanzWilliamIndustry ads target Bell broadband billJune 1, 2001)Glanz, William. "Industry ads target Bell broadband bill." The Washington Times [Washington] June 1, 2001.
SBC Communications

SWOT Analysis, [Online]. Available from [5]http://www.quickmba.com/ strategy/swot/. [Retrieved April 14, 2005].
Why do Organizations Fail?

SWOT Analysis. Retrieved April 29, 2005 from the World Wide Web: http://www.quickmba.com/strategy/swot/.
Aetna Insurance