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Papers Available for Subway Restaurants Brand Strategy |
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Sources list for SUBWAY RESTAURANTS BRAND STRATEGY |
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Howard, Theresa. "Subway's High Way," Brand Week Online. 12 June 2000.
The Subway Sandwich Shop
Temporal, Paul. (not dated). The Power of Brands: How to enhance your brand in Asia. In Orient Pacific. Available: http://www.orientpacific.com/brands.htm
Brand Names Versus Generics
Bill Kelly; "A taste for restaurants" Retrieved from http://www.agentandbroker.com/FSG/AgentBroker/Main+Nav/Articl es/Archive/Restaurant+Insurance%7eA+taste+for+restaurants.htm Accessed on 12/08/2003
Special Day Insurance
Brown, S., R. Kozinets, and J. Sherry. (July 2003). Teaching old brands new tricks: Retro branding and the revival of brand meaning. Journal of Marketing, Vol. 67.
Consumer Behavior Study in International Banking
"London - Restaurants" (2004) Retrieved from http://travel.yahoo.com/p-travelguide-884842-london_restaurants-i Accessed on 2 May, 2004
London's Restaurants
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