Internet Advertising Analysis. Retrieved from http://www.internet-advertising-ia.com/Internet_Advertising/Advertising_23.htm Accessed on 18 July, 2004
The Cost of Advertising
Bezjian-Avery, Alexa, Bobby Calder, and Dawn Iacobucci (1998), "Interactive Advertising vs.Traditional Advertising," Journal of Advertising Research, 38 (4), 23-32
Psychographics
Barton, Bruce. "ADVERTISING IS . . .." Department of Advertising, University of Texas Austin, 19 Aug 04. http://advertising.utexas.edu/research/quotes/Q100.html
Politics of Advertising
Cudlipp, Diane: "Who Is Talking About Regulating Advertising?" Advertising World, Feb/March, 1984
Global Advertising Agencies
Sivulka, Juliann. "Historical and Psychological Perspectives of the Erotic Appeal in Advertising." In Sex in Advertising: Perspectives on the Erotic Appeal. Eds, Tom Reichert and Jacqueline Lambiase. London: Lawrence Erlbaum Publishers, 2003.
Sex in Advertising
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Subliminal AdvertisingThis paper discusses subliminal messages and whether they can effectively alter behavior, consumer patterns and states of mind. -- 1,441 words; 6 sources; MLA www.termpapers2000.comAdvertisingThis paper examines the goals of advertising, the types of advertising and various techniques used in advertising strategies: Personal vs. mass marketing, sales promotion, publicity and public relations. -- 1,575 words; 7 sources; www.termpapers2000.comThe Destructive Effects of AdvertisingThis paper discusses the psychological effects of advertising: Subconscious and subliminal aims, methods of commercial campaigns, manipulation of daydreams, hidden yearnings, guilt complexes and irrational emotional blockages to sell products. -- 5,175 words; 5 sources; www.termpapers2000.comSubliminal AdvertisingCritiques use in retailing & argues that this marketing approach is rarely used & less effective than some researchers & public believe. -- 2,700 words; 11 sources; www.termpapers2000.comSubliminal AdvertisingA study of the appeal of magazine and TV commercials to unconscious impulses such as deception, sexual lures and social dispositions, including the attitudes of the Federal Trade Commission, psychologists and the Better Business Bureau. -- 2,250 words; 6 sources; www.termpapers2000.com |
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