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SUBLIMINAL ADVERTISING CASE STUDY Definition by WordNet

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Sources list for SUBLIMINAL ADVERTISING CASE STUDY

Internet Advertising Analysis. Retrieved from http://www.internet-advertising-ia.com/Internet_Advertising/Advertising_23.htm Accessed on 18 July, 2004
The Cost of Advertising

Bezjian-Avery, Alexa, Bobby Calder, and Dawn Iacobucci (1998), "Interactive Advertising vs.Traditional Advertising," Journal of Advertising Research, 38 (4), 23-32
Psychographics

Barton, Bruce. "ADVERTISING IS . . .." Department of Advertising, University of Texas Austin, 19 Aug 04. http://advertising.utexas.edu/research/quotes/Q100.html
Politics of Advertising

Cudlipp, Diane: "Who Is Talking About Regulating Advertising?" Advertising World, Feb/March, 1984
Global Advertising Agencies

Otnes, Cele & Linda M. Scott. "Something Old, Something New: Exploring the Interaction between Ritual and Advertising." Journal of Advertising, 25.1, 1996. Accessed at www.questia.com.
Diamond Advertising and Civil Strife

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SUBLIMINAL ADVERTISING CASE STUDY essays

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Subliminal Advertising
A study of the appeal of magazine and TV commercials to unconscious impulses such as deception, sexual lures and social dispositions, including the attitudes of the Federal Trade Commission, psychologists and the Better Business Bureau. -- 2,250 words; 6 sources;
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Subliminal Advertising
Critiques use in retailing & argues that this marketing approach is rarely used & less effective than some researchers & public believe. -- 2,700 words; 11 sources;
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Subliminal Advertising
This paper discusses subliminal messages and whether they can effectively alter behavior, consumer patterns and states of mind. -- 1,441 words; 6 sources; MLA
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Advertising: A Case Study
An examination of Kellogg's 'Special K' Red Berries TV advertisement. -- 1,058 words; 1 sources; MLA
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Aquarius Advertising Agency Case Study
This model case paper deals with an agency's hierarchical organizational structure no longer being appropriate to meet external threats and realize the opportunities in the market place. -- 1,275 words; 5 sources;
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