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	3	Sources list for STRATEGIC GROUP ANALYSIS OF MCDONALD S
	"Strategic Management and Strategic Competitiveness" Retrieved From http://www.uic.edu/classes/mgmt/mgmt495tl/Chapter1_Slides.ppt Accessed on 23 June, 2005 Strategic Management in the 21st Century Cox, Richard. "Harley-Davidson's Strategic Plan." Strategic Management Concepts & Cases, 9^th ed. Ed. David R. Fred. Upper Saddle River, NJ: Prentice Hall, 2003. Harley-Davidson Jarillo, J. C. On Strategic Networks, Strategic Management Journal (9), 1980, pp. 31-41. Kraft Foods Company and Customer Service Beaver, Graham. (1998). "Raytheon: The Defender of the Rain Forest (A Case of Innovative Strategic Management)," Strategic Change, Vol. 7, No.5, August, pp. 301-6. "Raytheon: Defender of the Rainforest" Westley, F. and Mintzberg, H. (1989), "Visionary leadership and strategic management", Strategic Management Journal, 10, pp. 17-32. Leadership