Strategic Change From Traditional Marketing Approach To Customer Targe

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	1	STRATEGIC CHANGE FROM TRADITIONAL MARKETING APPROACH TO CUSTOMER TARGETED MARKETING Definition by WordNet
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"Leading Strategic Change"
A review of J Stewart Black and Hal Gregersen's "Leading Strategic Change: Breaking Through the Brain Barrier". — 1,548 words; 1 sources; MLA
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Changing the Marketing Focus
How a company strategically changes from a traditional marketing approach to customer targeted marketing. — 1,819 words; 7 sources; MLA
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Strategic Change
This paper explores concepts of strategic change as they pertain to the Microsoft Corporation. — 1,537 words; 4 sources; MLA
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A Strategic Approach to Cigarette Advertising
A strategic analysis of the issue of cigarette advertising in Canadian society. — 1,750 words; 3 sources; MLA
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The Organizational Strategic Change Process
A look at the inevitability of change in an organization. — 2,500 words;
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	3	Sources list for STRATEGIC CHANGE FROM TRADITIONAL MARKETING APPROACH TO CUSTOMER TARGETED MARKETING
	Ferres, N., & Connell, J. (2004). Emotional Intelligence in Leaders: An Antidote for Cynicism towards Change? Strategic Change, 13(2), 61-71. Retrieved October 18, 2005 from ProQuest. Emotional Intelligence and Leadership Beaver, Graham. (1998). "Raytheon: The Defender of the Rain Forest (A Case of Innovative Strategic Management)," Strategic Change, Vol. 7, No.5, August, pp. 301-6. "Raytheon: Defender of the Rainforest" Hussey, D. (1999) Igor Ansoff's continuing contribution to strategic management. Strategic Change, Nov, vol 8 no 7. pp.375-392 Business Transformation Strategy Zeffane.R, "Dynamics of strategic change: critical issues in fostering positive organizational change", Leadership and Organization Development Journal, Vol. 17, No. 7, 1996, 36-43. Change Management Black, J. Stewart & Hal B. Gregersen. Leading Strategic Change, (2003) New York: Financial Times Prentice Hall. "Leading Strategic Change"