Strategic Brand Management Thesis Identity Summary essays

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	3	Sources list for STRATEGIC BRAND MANAGEMENT THESIS IDENTITY SUMMARY
	1. Low G.S.; Mohr J.J.. Advertising vs sales promotion: a brand management perspective. Journal of Product and Brand Management. June 2000, vol. 9, no. 6, pp. 389-414(26). Emerald Group Publishing Limited. The Harley-Davidson Case Low G.S.; Mohr J.J.. Advertising vs sales promotion: a brand management perspective. Journal of Product and Brand Management. June 2000, vol. 9, no. 6, pp. 389-414(26). Emerald Group Publishing Limited. The Harley-Davidson Case Schmitt, B.H. and Simononson, A. (2002), Marketing aesthetics: the strategic management of brands, identity and image, Free Press. Marketing in Singapore U.S. Department of Justice. "What is Identity Theft?" Identity Theft and Identity Fraud. Washington, D.C.: U.S. Government Printing Office, June 2000. Identity Theft Martin, Hutter G; Kazemek, Edward A; Worthy, Dwayne. (October, 1991) "Creating a market strategy for 'brand loyalty': Strategic planning in healthcare organizations" Health Care Financial Management. Retrieved from http://www.findarticles.com/p/articles/m Community Hospital Case Study