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Papers Available for Starbucks Vertical Channel Integration |
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Sources list for STARBUCKS VERTICAL CHANNEL INTEGRATION |
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Explanation of Vertical integration and styles. Accessed from http://en.wikipedia.org/wiki/Vertical_integration on October 24, 2003
Evolution of Corporate Strategy
Stefan Buehler, University of Zurich and University of St. Gallen and Armin Schmutzler, University of Zurich "Vertical integration and horizontal expansion Internet: http://www.soi.unizh.ch/staff/buehler/integration.pdf 2003
Horizontal Expansion in Business
Buehler, Stefan University of Zurich and University of St. Gallen and Schmutzler, Armin University of Zurich "Vertical integration and horizontal expansion Internet: http://www.soi.unizh.ch/staff/buehler/integration.pdf 2003
Horizontal Expansion in Business
"Starbucks: To Drink or Not to Drink." Summer 2002. Whole Earth. Page Number: 15. Starbucks. http://www.cdf.org/cdf/atissue/vol1_1/starbucks/starbucks.html
Starbucks' Coffee Shops
Starbucks.com. (2004). Starbucks.com. Retrieved on November 6, 2004, from http://www.starbucks.com/default.asp?cookie%5Ftest=1
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