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Papers Available for Starbucks International Expansion Strategy |
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Sources list for STARBUCKS INTERNATIONAL EXPANSION STRATEGY |
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Ayal, I. & Zif, J. (1979). Market expansion strategies in multinational marketing. Journal of Marketing, Spring, 84-94.
International Marketing Planning
Starbucks Coffee: Expansion in Asia. Retrieved from http://www3.interscience.wiley.com:8100/legacy/college/kotabe/0471230626/text_cases/starbucks.doc Accessed on April 14, 2005
Barnes and Noble
Starbucks outlines international growth strategy; focus on retail expansion and profitability. (2004, October 14). Business Wire. Retrieved January 1, 2005 from Web site: http://www.businesswire.com/webbox/bw.101404/242885958.htm
Starbucks Abroad
"Starbucks: To Drink or Not to Drink." Summer 2002. Whole Earth. Page Number: 15. Starbucks. http://www.cdf.org/cdf/atissue/vol1_1/starbucks/starbucks.html
Starbucks' Coffee Shops
A strategy for the defense and expansion of the Social Security System. Date: 09/22/1998; Publication: Social Policy; Author: Pramas, Jason
The Privatization of Social Security
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