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STARBUCKS ADVERTISING TACTICS Definition by WordNet

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Sources list for STARBUCKS ADVERTISING TACTICS

"Starbucks: To Drink or Not to Drink." Summer 2002. Whole Earth. Page Number: 15. Starbucks. http://www.cdf.org/cdf/atissue/vol1_1/starbucks/starbucks.html
Starbucks' Coffee Shops

Internet Advertising Analysis. Retrieved from http://www.internet-advertising-ia.com/Internet_Advertising/Advertising_23.htm Accessed on 18 July, 2004
The Cost of Advertising

Bezjian-Avery, Alexa, Bobby Calder, and Dawn Iacobucci (1998), "Interactive Advertising vs.Traditional Advertising," Journal of Advertising Research, 38 (4), 23-32
Psychographics

Barton, Bruce. "ADVERTISING IS . . .." Department of Advertising, University of Texas Austin, 19 Aug 04. http://advertising.utexas.edu/research/quotes/Q100.html
Politics of Advertising

Starbucks.com. (2004). Starbucks.com. Retrieved on November 6, 2004, from http://www.starbucks.com/default.asp?cookie%5Ftest=1
Data Management

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STARBUCKS ADVERTISING TACTICS essays

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