"Michael Jordan Remains Nation's Favorite Sports Star, Closely Followed by Peyton Manning and Tiger Woods; Retiring Soccer Superstar, Mia Hamm, Tops the List of Favorite Women Sports Stars." PR Newswire. March 02 2005. Retrieved July 31 2005 from HighBeam
Michael Jordan
"Michael Jordan Remains Nation's Favorite Sports Star, Closely Followed by Peyton Manning and Tiger Woods; Retiring Soccer Superstar, Mia Hamm, Tops the List of Favorite Women Sports Stars." PR Newswire. March 02 2005. Retrieved July 31 2005 from HighBeam
Michael Jordan
"Educating Jeremy: Jeremy Bloom tells his side of a losing battle to regain his eligibility with the NCAA, which has decided to make him a one-sport star." (2004). The Sporting News.
Jeremy Bloom and NCAA
Internet Advertising Analysis. Retrieved from http://www.internet-advertising-ia.com/Internet_Advertising/Advertising_23.htm Accessed on 18 July, 2004
The Cost of Advertising
Bezjian-Avery, Alexa, Bobby Calder, and Dawn Iacobucci (1998), "Interactive Advertising vs.Traditional Advertising," Journal of Advertising Research, 38 (4), 23-32
Psychographics
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