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Paul, Rodney J., and Andrew P. Weinbach. "Market Efficiency and a Profitable Betting Rule: Evidence from Totals on Professional Football." Journal of Sports Economics 3.3 (2002).
The Markets and Football
Hessert, Kathleen. (1997). How to Prepare PR Professionals for the Dennis Rodman's and Michael Irvin's of Sports. International Sports Summit. Retrieved from the Internet at: http://www.bernsteincrisismanagement.com/nl/crisismgr000701.html.
Crisis Management
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