Sports Marketing Articles essays

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	1	SPORTS MARKETING ARTICLES Definition by WordNet
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Michael Jordan and Marketing
This paper looks at basketball star Michael Jordan and his marketing success with the Nike Corporation. — 1,221 words; 1 sources; APA
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Marketing Plan and the Yankees
This paper offers a marketing plan for the New York Yankees. — 2,000 words; 6 sources; MLA
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Article Analysis
An analysis of an article titled "The likelihood of attending a sporting event as a function of ticket scarcity and team identification". — 675 words;
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Production and Retail during Recession
This paper discusses expanding sportswear production and retail in a time of recession. — 1,957 words; 9 sources; APA
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Reebok International
This paper offers a strategic analysis of the Reebok International company. — 3,375 words; 3 sources;
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	3	Sources list for SPORTS MARKETING ARTICLES
	O'Beirne, P. Ries, S. (January, 2002). Extinguishing the Fires: Crisis management in sport marketing. Cyber-Journal of Sport Marketing, issn:1327-6816. Crisis Management Gray, Philip K., and Stephen F. Gray. "Testing Market Efficiency: Evidence from the NFL Sports Betting Market." Journal of Finance 52.4 (1997). The Markets and Football Ad Hoc Committee on Sports and Children of the FIMS Education Commission. Sports and children. Position stand of the International Federation of Sports Medicine and World Health Organization on "Organized Sport for Children". Olympic Coach, Summer 1997: 6 Increasing Sports Injuries Paul, Rodney J., and Andrew P. Weinbach. "Market Efficiency and a Profitable Betting Rule: Evidence from Totals on Professional Football." Journal of Sports Economics 3.3 (2002). The Markets and Football Hessert, Kathleen. (1997). How to Prepare PR Professionals for the Dennis Rodman's and Michael Irvin's of Sports. International Sports Summit. Retrieved from the Internet at: http://www.bernsteincrisismanagement.com/nl/crisismgr000701.html. Crisis Management