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	3	Sources list for SPORTS MARKETING AND DEFINITION
	O'Beirne, P. Ries, S. (January, 2002). Extinguishing the Fires: Crisis management in sport marketing. Cyber-Journal of Sport Marketing, issn:1327-6816. Crisis Management Gray, Philip K., and Stephen F. Gray. "Testing Market Efficiency: Evidence from the NFL Sports Betting Market." Journal of Finance 52.4 (1997). The Markets and Football Ad Hoc Committee on Sports and Children of the FIMS Education Commission. Sports and children. Position stand of the International Federation of Sports Medicine and World Health Organization on "Organized Sport for Children". Olympic Coach, Summer 1997: 6 Increasing Sports Injuries Paul, Rodney J., and Andrew P. Weinbach. "Market Efficiency and a Profitable Betting Rule: Evidence from Totals on Professional Football." Journal of Sports Economics 3.3 (2002). The Markets and Football Hessert, Kathleen. (1997). How to Prepare PR Professionals for the Dennis Rodman's and Michael Irvin's of Sports. International Sports Summit. Retrieved from the Internet at: http://www.bernsteincrisismanagement.com/nl/crisismgr000701.html. Crisis Management