Sukhdial, Ajay, Damon Aiken, and Lynn Kahle. "Are You Old School? A Scale for Measuring Sports Fans' Old-School Orientation." Journal of Advertising Research 42.4 (2002): 71+. Questia. 8 Dec. 2004 <http://www.questia.com/>.
Nike
McAllister, Carol L. (Winter 2004) "From sports fans to nurturers: an Early Head Start program's evolution toward father involvement." Fathering. Retrieved 4 December 2004 at http://www.findarticles.com/p/articles/mi_m0PAV/is_1_2/ai_n6031095/print
Parental Involvement
Ad Hoc Committee on Sports and Children of the FIMS Education Commission. Sports and children. Position stand of the International Federation of Sports Medicine and World Health Organization on "Organized Sport for Children". Olympic Coach, Summer 1997: 6
Increasing Sports Injuries
Burrow, Marshall. "Do sports players get paid too much so ticket prices go up/ sports and salaries" The Vocal Point. December 1997. http://bvsd.k12.co.us/schools/cent/Newspaper/dec97/p6/stories/borrow-sports.html
Professional Athletes
Hessert, Kathleen. (1997). How to Prepare PR Professionals for the Dennis Rodman's and Michael Irvin's of Sports. International Sports Summit. Retrieved from the Internet at: http://www.bernsteincrisismanagement.com/nl/crisismgr000701.html.
Crisis Management
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