Sports Advertising Nike essays

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Nike vs. Adidas
This paper, in the form of a memo, discusses the differing marketing techniques of Nike vs. Adidas. — 2,368 words; 11 sources; MLA
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Athletes in Advertising
This paper explores the relationship between Michael Jordan and Nike in Nike's advertising campaign of the late 1980s and 1990s. — 900 words; 4 sources;
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Promotion for Nike's "Shox iD" Shoe
Analysis of Nike's advertising and marketing approach for its "Shox iD" shoe. — 1,232 words; 3 sources; APA
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Nike's Impact on American Culture
An assessment of Nike's significant social impact and influence on American culture. — 1,366 words; 10 sources; APA
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Advertising Sports Wear
A comparison of the advertising strategies of Fila, Adidas and Nike. — 1,526 words; 6 sources; MLA
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	3	Sources list for SPORTS ADVERTISING NIKE
	Worsching, Martha. "Sporting Metaphors and the Enactment of Hegemonic Masculinity: Sport and Advertising in the German Newsmagazine der Spiegel." Journal of Popular Culture 34, no. 3 (2000): 59+. Database on-line. Available from Questia, http://www.questi Sports Sociology Internet Advertising Analysis. Retrieved from http://www.internet-advertising-ia.com/Internet_Advertising/Advertising_23.htm Accessed on 18 July, 2004 The Cost of Advertising Bezjian-Avery, Alexa, Bobby Calder, and Dawn Iacobucci (1998), "Interactive Advertising vs.Traditional Advertising," Journal of Advertising Research, 38 (4), 23-32 Psychographics Barton, Bruce. "ADVERTISING IS . . .." Department of Advertising, University of Texas Austin, 19 Aug 04. http://advertising.utexas.edu/research/quotes/Q100.html Politics of Advertising Institute of Youth Sport. (1999) The Nike/YTS Girls in Sport Partnership Project: Interim Report. Institute of Youth Sport: Loughborough University. School Girls and Sport