IEG. (2001). "IEG sponsorship report." Sponsorship.com, 20 (24): 4-5; From: Kelley & Kowalczyk, (2003), "Cause marketing: Opportunities for assisting exempt organizations and sponsors."
Cause-Related Marketing
Wight, Ian. "Sponsorship on a Small Budget." Presented at the Strategic Sponsorship Conference, February, London. 1991.
Ambush Marketing
Moriarty, Sandra E. (1994), "PR and IMC: The Benefits of Integration," Public Relations Quarterly, (Fall), 38-44.
Corporate Sponsorship in Sports
Waite, N. "Sponsorship in Context." Unpublished PhD thesis, Cranfield Institute of Management, 1979.
Ambush Marketing
Stipp, Horst. "The Impact of Olympic Sponsorship on Corporate Image," International Journal of Advertising 17, 1: 75-87. 1998.
Ambush Marketing
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