South West Airlines. 2002. Thunderbird. The American Graduate School of International Management. Retrieved from http://www.t-bird.edu/pdf/about_us/case_series/a07020009.pdf. Accessed on 6 July, 2004
E-Commerce and the Airline Industry
Investor Relations Home Page - America West Airlines. http://phx.corporate-ir.net/phoenix.zhtml?c=100552&p=irol-IRHome. Retrieved from the World Wide Web on July 14, 2004.
American Corporate Mission Statements
Southwest Airlines Co. 1995 Annual Report. Southwest Airlines Web site. Retrieved Dec. 8, 2003: http://www.iflyswa.com/investor_relations/swaar94.pdf
Southwest Airlines
Southwest Airlines. (2004). Southwest Airlines News Releases. Retrieved Jan 30, 2004 from the World Wide Web: http://www.iflyswa.com/about_swa/press/prindex.html
Southwest Airlines
Southwest Airlines. (2003). Southwest Airlines Investor Relations. Retrieved Jan 30, 2004 from the World Wide Web: http://www.iflyswa.com/about_swa/financials/investor_relations_index.html
Southwest Airlines
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