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Papers Available for Southwest Vs United Case |
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Sources list for SOUTHWEST VS UNITED CASE |
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Press releases for Southwest and United, accessed via [8]www.ual.com and [9]www.flysw.com
United and Southwest: What a Difference
Thompson, A.A. & Strickland, A.J. (2003). Strategic Management: Concepts and Cases. Case 28: Southwest Airlines. McGraw-Hill: New York, NY.
Adaptive Business-Level Strategies in Airlines
Mafia Crime Cases [2]http://www.ipsn.org/court_cases/court_cases.htm
Miranda Rights
"The `Coca-Cola' Brand and Sponsorship" Business 2000: Case Study. Retrieved from [1]http://www.business2000.ie/cases/cases/case6.htm Accessed on 15 January 2005
Marketing Mix
The Automobile Market. (1991). Retrieved November 7, 2004, from http://www.ceeman.org/ctivities/Cases/case 991.html
Japanese and European Automobiles
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