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Anon., 2001. New Partnership Seeks to Bring Metrics to Online Branding. Electronic Advertising & Marketplace Report. 15 (3), 4.
Online Brand Building and Management
Shank, M.D., & Langmeyer, L.(1994). Does personality influence brand image? [Electronic version]. The Journal of Psychology. 128(2), 157-165.
Myers-Briggs Type Indicator
Sony - "Sony's Company Homepage". Retrieved on May 26, 2006, from www.sony.com
Mobile Phone Comparison
Malone, T. W., Yates, J., & Benjamin, R. I. (1994). Electronic markets and electronic hierarchies. In T.J.Allen & M. S. Morton (Eds.), Information Technology and the Corporation of the 1990s: Research Studies (pp. 61-83). Oxford: Oxford University Press.
IT and Organizational Operations
Sony. "Everquest II /Pizza." Sony Online Entertainment. http://everquest2.station.sony.com/ pizza/pizza
Pizza Hut
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