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Bell, D., Hua Ho, T., Tang, C. 1998, 'Determining Where to Shop: Fixed and Variable Costs of Shopping,' Journal of Marketing Research, vol. 35, August, pp. 352-369.
Internationalization of Branding
Injury Costs. 13 Jan. 2005 <http://www.hse.gov.uk/costs_of_injury/costs_of_injury.asp.>.
Injury Costs
Sony - "Sony's Company Homepage". Retrieved on May 26, 2006, from www.sony.com
Mobile Phone Comparison
Borenstein, Severin. (1991). "Selling Costs and Switching Costs: Explaining Retail Gasoline Margins." Canadian Journal of Criminology, 22(3):354.
Demand Elasticity of Gasoline
Sony. "Everquest II /Pizza." Sony Online Entertainment. http://everquest2.station.sony.com/ pizza/pizza
Pizza Hut
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