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The Small Business
What is a Small Business. Small Business Administration. http://www.sba.gov/size/
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Weinrauch, J. Donald, et al. "Dealing with Limited Financial Resources: A Marketing Challenge for Small Business." Journal of Small Business Management 29.4 (1991): 44+. Questia. 20 May 2004 <http://www.questia.com/>.
Marketing Challenges for Small Businesses
Peterson, Robin T. "Small Business Usage of Target Marketing." Journal of Small Business Management 29.4 (1991): 79+. Questia. 20 May 2004 <http://www.questia.com/>.
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Kickul, J. (2001). Promises Made, Promises Broken: An Exploration of Employee Attraction and Retention Practices in Small Business. Journal of Small Business Management, 39(4), 320.
High Employee Turnover
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