Shock Treatment Nike Advertising essays

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	3	Sources list for SHOCK TREATMENT NIKE ADVERTISING
	Baum, H. 1990, 'Shock treatment needed to revive brands in the '90s,' Marketing News, vol. 24, pp. 12. Internationalization of Branding Schimke, S. (1997, May 21). Shock treatment. City Pages. Retrieved online on April 28, 2005 from CityPages.com. Web site: http://www.citypages.com/databank/18/859/article3511.asp. Howard Stern Internet Advertising Analysis. Retrieved from http://www.internet-advertising-ia.com/Internet_Advertising/Advertising_23.htm Accessed on 18 July, 2004 The Cost of Advertising Bezjian-Avery, Alexa, Bobby Calder, and Dawn Iacobucci (1998), "Interactive Advertising vs.Traditional Advertising," Journal of Advertising Research, 38 (4), 23-32 Psychographics Barton, Bruce. "ADVERTISING IS . . .." Department of Advertising, University of Texas Austin, 19 Aug 04. http://advertising.utexas.edu/research/quotes/Q100.html Politics of Advertising