Farmer, A. (1990). Performance of normal males on the Boston Naming Test and The Word Test. Aphasiology, 4, 293-296.
Culture and Education
Robb, David. "Naming the right names: amending the Hollywood blacklist." Cineaste 22 (1996): 24-30.
The Cold War
Roberts, C. J. & McDonald, G. M. 1990. Alternative Naming Strategies: Family Vs. Individual Brand Names. Management Decisions, 27(6), 31-37.
Moral Development through the Use of Multimedia
Roberts, C. J. & McDonald, G. M. 1990. Alternative Naming Strategies: Family Vs. Individual Brand Names. Management Decisions, 27(6), 31-37.
The South African Laundry and Fabric Care Industry
Klein, B. (not dated). Brand Names. In Econlib.org. Available: http://www.econlib.org/library/Enc/BrandNames.html
Brand Names Versus Generics
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