(noun) sex appeal,
attractiveness To The Opposite Sex
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Sloan, Pt and Carol Krol. "Underwear Ads Caught in Bind Over Sex Appeal." Advertising Age. 67, 28. 8 July 1996. Academic Search Premier. AUC Lib. EBSCOhost.
Sex in Advertising
Sivulka, Juliann. "Historical and Psychological Perspectives of the Erotic Appeal in Advertising." In Sex in Advertising: Perspectives on the Erotic Appeal. Eds, Tom Reichert and Jacqueline Lambiase. London: Lawrence Erlbaum Publishers, 2003.
Sex in Advertising
Salamon, J. (June 9, 2004). "Will "Sex and the City" without sex have much appeal?" New York Times on the web.
"Sex and the City"
Grube, J.W., Treno, A.J., &Waiters, E.D. (2001, winter). Alcohol advertising and youth: A Focus-group analysis of what young people find so appealing in alcohol advertising
Alcohol Commercials and Teens
Taylor C. Shifting Advertising Appeals In Taiwan. Journal Of Advertising Research. 1 Nov. 1999.
Global Marketing Differences
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