Greene, Walter E., Gary D. Walls, and Larry J. Schrest. "Internal Marketing. The Key to External Marketing Success." Journal of Services Marketing 08.4 (1994): pp. 5-13.
Compensation and Benefits in the IT Industry
Greene, Walter E., Walls, Gary D., & Schrest, Larry J. (1994). Internal Marketing. The Key to External Marketing Success. Journal of Services Marketing, 08, 4, pp. 5-13
The Human Resource Department
Lovelock, C. Patterson, P. Walker, R. 2004, Services Marketing, An Asia Pacific and Australian Perspective, 3rd Edition, Pearson Education, Sydney Australia.
Relationship Marketing
"Summary of ADVANCED MARKETING SERVICES, INC." Yahoo!Finance. 2004.
Executive Compensation
Boom, B. H. and Bitner, M. J. (1980): "Marketing Strategies and Organizational Structures For Service Firms" Washington State University, School of Business and Economics
A New Approach to Marketing
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