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Grube, J.W. "Television alcohol portrayals, alcohol advertising and alcohol expectancies among children and adolescents." Effects of the Mass Media on the Use and Abuse of Alcohol. (S.E. Martin and P. Mail). Bethesda: National Institute on Alcohol Abuse a
The Influence of the Media

The European Advertising Standards Alliance. "Survey on Self-Regulation for Advertising and the Portrayal of Women and Men in Europe." Executive Summary Report. Brussels, Belgium.
Milk

Internet Advertising Analysis. Retrieved from http://www.internet-advertising-ia.com/Internet_Advertising/Advertising_23.htm Accessed on 18 July, 2004
The Cost of Advertising

Bezjian-Avery, Alexa, Bobby Calder, and Dawn Iacobucci (1998), "Interactive Advertising vs.Traditional Advertising," Journal of Advertising Research, 38 (4), 23-32
Psychographics

Barton, Bruce. "ADVERTISING IS . . .." Department of Advertising, University of Texas Austin, 19 Aug 04. http://advertising.utexas.edu/research/quotes/Q100.html
Politics of Advertising

 

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SEMIOTIC ANALYSIS OF GENDER PORTRAYAL IN ADVERTISING essays

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