HOFSTEDE, FRENKEL TER, JAN-BENEDICT E. M. STEENKAMP, and MICHEL WEDEL. "International Market Segmentation Based on Consumer-Product Relations." Journal of Marketing Research 36, 1 (1999): 1-17.
Marketing Challenges
Technoserve, U.S. (2003, Jul. 31). "A Coffee Industry First - All Sectors in the Coffee Industry Come Together to Identify Strategic Options for the Global Coffee Crisis." http://www.technoserve.org/news/McKCoffeeEnroll.htm
The Coffee Industry
Berrigan, John and Carl Finkbeiner: Segmentation Marketing (1992) New York: HarperBusiness
Experimentation in Market Research
New World Coffee (1998, July 29). New World to acquire Manhattan Bagel. New World Coffee Press Release (www.nwcb.com)
Starbucks Corporation, The Coffee Dynasty
World Resource Institute. (1998-1999) World Resources. Trouble brewing: The changing face of coffee production. Washington, DC 2002 (http://www.wri.org/wr-98-99/coffee.htm#birds)
Starbucks Corporation, The Coffee Dynasty
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