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Papers Available for Segmentation On Premium Ice Cream |
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Sources list for SEGMENTATION ON PREMIUM ICE CREAM |
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Ice Cream Recipes. "Fascinating Facts." Accessed Mar. 26, 2004: http://www.ice-cream-recipes.com/ice_cream_facts.htm
Hershey's "Swoops"
Tasting Arizona. "2004 Annual Sales of Ice Cream And Frozen Desserts To Approach $12.8 Billion." 2000: Tasting Arizona. April 16, 2002. http://www.tastingarizona.com/pages/products/icecream.html
Ben & Jerry's Ice Cream Company
Yahoo!, Inc. "Profile - Dreyer's Grand Ice Cream (NasdaqNM:DRYR): 15-Apr-2002". 2002: Yahoo! Inc. April 16, 2002. http://biz.yahoo.com/p/d/dryr.html.
Ben & Jerry's Ice Cream Company
"Nestle S.A. (Business Briefs).(agreement with U.S. antitrust regulators allow company to complete acquisition of Dreyer's Grand Ice Cream Inc.)" 16 June 2003. Food and Drink Weekly. 30 Mar 2004. <http://www.findarticles.com/cf_0/m0EUY/23_9/103794807/p1/a
Nestlé Group Case Study
Cross, L. (6/1/1999) Segmentation: when less is more.(market segmentation to generate variable data printing jobs) Graphic Arts Monthly.
Apple's iPod
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