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British Airways
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Tourism and Calamity
Joo, Jaehun. (2002). A business model and its development strategies for electronic tourism markets. Information Systems Management, Summer 2002, 58-69.
Technology: Is It Moving Too Fast?
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Apple's iPod
Grier, Sonya A. and Brumbaugh, Anne M. (1999) Noticing cultural differences: Ad meanings creted by target and non-target markets. Journal of Advertising, 28 (1), p. 79
Marketing to Gay Consumers
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