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Whitford, Marty. "Motel 6 Targets Segment's Lead.", Hotel and Motel Management, v214, (1999): May 3, PG.
The Accor Success
Cross, L. (6/1/1999) Segmentation: when less is more.(market segmentation to generate variable data printing jobs) Graphic Arts Monthly.
Apple's iPod
Grier, Sonya A. and Brumbaugh, Anne M. (1999) Noticing cultural differences: Ad meanings creted by target and non-target markets. Journal of Advertising, 28 (1), p. 79
Marketing to Gay Consumers
"What are the Essential Characteristics of Social Contexts that Promote Positive Youth Development?" Smart Library on Children and Families. Retrieved from http://www.children.smartlibrary.org/NewInterface/segment.cfm?segment=2447 Accessed on 26 February
Social Development
Dr. S.P. Gupta (2002), "Report of the Special Group on Targeting ten million Employment Opportunities per year over the Tenth Plan Period", Planning Commission of India.
Unemployment Trends in India
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