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Rhetoric and Aristotle
"How Magazine Advertisement Works"; Copyright PPA 1998; http://www.realnames.com/Resolver.dll?provider=1&realName=How+Magazine+Advertisement+works
Internet Marketing and Advertising
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Eugene Garver, "'Machiavelli's The Prince: A Neglected Rhetorical Classic'", Philosophy and Rhetoric, 13 ( 1980), 99-120.
Niccolo Machiavelli
Medhurst, Martin J. "Eisenhower's Rhetorical Leadership." In Eisenhower's War of Words: Rhetoric and Leadership, Martin J. Medhurst (Ed.), 287-301. East Lansing, Michigan: Michigan State University Press, 1994.
President Dwight David Eisenhower
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